Subscription type statuses can be updated manually for an individual, in bulk with a workflow, or via API. You cannot email a contact if the status associated with the email's subscription type is Unsubscribed. This state corresponds to an Unsubscribed status for a given subscription type.
Opted out: a contact in this state has unsubscribed from receiving emails from your brand. Please note: if GDPR is disabled, you can email contacts if their subscription type is Not specified, but it's highly recommended you obtain explicit consent before emailing them to maintain a healthy email sending reputation. This state corresponds to both the Subscribed and Not specified statuses for a given subscription type. Opted in or not opted out (default): a contact may be in this state if they've either subscribed to a given subscription type, or they have yet to agree whether to receive emails from your brand. If you don't have GDPR enabled, a contact's status for a subscription type can have one of the following two states:. You cannot email a contact if the status associated with the subscription type of your email is Unsubscribed. You cannot email a contact in this state without first obtaining explicit consent. This state correspond to a Not specified status for a subscription type. Not opted in or out (default): a contact in this state has yet to agree whether to receive emails from your brand. This corresponds to a Subscribed status for a given subscription type. Opted in: if a contact is in this state, they have explicitly consented to receive emails from your brand. For each subscription type, contacts may have any of the following three states: If you have GDPR enabled and enforced, subscription types capture three states to clearly represent a contact's consent to communicate. Based on whether you have GDPR enabled, this status corresponds to an opt-in state that dictates whether you can email them:. The three possible statues for a subscription type are Subscribed, Unsubscribed, or Not specified. In the right panel, review the status for each of your subscription types. 
In the Communication subscriptions section on the left side of the contact record, click View subscriptions. In your HubSpot account, navigate to Contacts > Contacts. To check a contact's status for a subscription type: How subscription preferences and types work Please note: custom subscription types are not available for HubSpot CRM accounts, but if you've enabled GDPR tools in your account you can add Marketing Email or Sales Email subscription types to your contacts manually. If you have access to the marketing contacts functionality, only marketing contacts can be sent marketing emails. Subscription types represent the lawful basis to communicate with your contacts through email. Contacts can manage their email preferences so they're only opted in to emails they want to receive.
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