

"We needed all these different kinds of development experiences to be able to create and develop Steep the team needed to learn, to grow - in terms of size - and to include all different kinds of disciplines that are needed for a development like this." Ubisoft Annecy has built up tech and experience from working on big Ubisoft brands
SKATE 3 GLITCHES 2016 SERIES
She continues: "We have had the opportunity to contribute to many different games managed by Ubisoft, each one enriching our knowledge: the multiplayer on Splinter Cell, the online multiplayer on the Assassin's Creed series and, most recently, on Tom Clancy's the Division. "When we saw the technology that powers Ghost Recon Wildlands, we saw the opportunity to make the mountain our hero and to finally be able to create and develop a fresh and modern action sports game for the sharing generation." "It is true that we have been dreaming about this kind of game for a long time," says studio MD Rebecka Coutaz. Ubisoft's senior team finally said yes and not only that, they even felt the concept was strong enough to close its E3 press conference last year. An open world, online extreme sports game that allows gamers to create their own videos and share them instantly. Yet Annecy persisted, and during the development of Tom Clancy's Ghost Recon: Wildlands, it wondered if it had stumbled upon an idea that might just work.


There hadn't been a breakout game in the genre for years, and its own Shaun White Snowboarding series had failed to attract a big enough audience. However, senior management was wary over the idea. Rebecka Coutaz and Igo Manceau have long dreamed of making an action sports gameīeing based in the French Alps and in one of the most popular extreme sports locations in the world, Ubisoft Annecy was desperate to create its own action sports title. Ubisoft Annecy has spent the last 15 years working as the associate studio for other Ubisoft outfits, primarily developing the multiplayer components for titles such as Splinter Cell, The Division, Watch Dogs, Ghost Recon and Assassin's Creed. As a development team, we learnt a lot from Twitch streamers and YouTubers, in terms of how they generally engage with our game." I think player-generated narrative is extremely important, if not more important, than guiding a player with a traditional story-based narrative. using the game's systems to create awesome moments. You can play a game from A to Z following the content pushed to players by designers, but what we see is players actually doing fun and unexpected things in our games. I must say that PewDiePie's series about Skate did influence me from day one, from a creative standpoint. I think the trend is really deep and strong. "Steep was designed to let players have fun by sharing content, by being silly, creative or super talented in their riding. "YouTube and sharing videos, generally speaking, are an important trend, both in outdoor action sports and in gaming," observes Igor Manceau, Creative Director on Steep. "I must say that PewDiePie's series about Skate did influence me from day one." Igor Manceau, Ubisoft Annecy It was a phenomenon that the team at Ubisoft Annecy had paid close attention to when it came to pitching and creating its own outdoor extreme sports title: Steep.

These videos were watched by tens of millions of people, who popped to their local retailer in an effort to make silly films of their own. YouTubers, in particularly PewDiePie, were posting up video series of themselves playing Skate 3 - abusing in-game glitches to perform spectacular falls. Nevertheless, GAME requested EA reprint the title and, a week later, Skate 3 was back in the Top 20.Ī quick Google search and the mystery behind Skate 3's sudden surge in popularity is soon uncovered. The firm's buying team was perplexed - the game was almost four years old and was hardly a runaway success when it first launched in 2010. In early 2014, UK retailer GAME was bombarded with requests from its customers to restock Skate 3.
